- Needing to fire someone
- Letting go of an aspect of your business
- Cutting research funds for a specific area
- Etc.
All these hard calls are related with business survival.
Business survival is what you need to keep in mind!
This is why in some instances, you need to let go of an aspect of your business.
If an aspect of your business does not give results and puts the survival of your overall enterprise at risk, ask yourself this simple question:
Do you want to let your business sink simply because you don't have the power to make one hard call?
One question to ponder about :)
Of course, it is your business. You have the final word :)