45000 downloads or potential sales? - Sell the audio series or not?

By Edit
Right now, 70% of the audios are in free access via podcasts.

This respesents around 45000 mp3 downloads/month which is very successful.

Now, shifting to a membership based system on the site means no longer offering these audios for free.

Is this the right thing to do?

How to navigate this?
  • Probably around 50% at least of these downloads are via Itunes
  • The rest are on the site.
  • Probably only a small fraction maybe 5% access the audios via one of the blog channels
Keep it open or sell these?

Options:
  • Keep the way it is?
  • Keep only 3 episode active on the podcast
  • Keep only one episode active?
  • No episode active at all?
  • record new more promotional series directing to the site?
  • All accesses on the site direct to a sales page - selling vital membership or selling a serie?

Potential gain?

  • if this transition is successful overall, this sytem could convert into an extra Euro 1000/month
  • If the transition does not succeed, it would result in the loss of this audience with little or even less income - in the worst case, loss in sales related with blocking the flow. A not so satisfying result would be only 200 euros increase in sales / month

About Shiva Rajaya

You are the master of your life! Your destiny is in your hands! You have the power to create! Want my help with unleashing your full manifesting power and optimizing your life? I will help you tune into your highest frequency and give you tools to access your untapped potentials - Start here START HERE! GET YOUR POWER KICK SKYPE COACHING SESSION WITH ME!