Why?
Simple!
Massive drop in sales!
The previous increase in price does NOT compensate for the drop in sales.
So, it does not make sense to put a higher price. I already discussed the exact reasons and consequences of a higher price, so I won't dive in this now.
By the way, the previous price increase was implemented with coherence and reflected in the adwords campaigns + SEO pages on the site.
There was one coherent message overall. So, lack of coherence in the offer would not be the issue.
Yes! 50% of more of customers instantly lose interest when they see the price tag.
Simple! The offer + demand must meet!
It's my job to package my services and products in a way the meets the demand.
Will simply test this price change over the next few days and see the results.
To be followed...