Something has been a big question in mind almost since I started the site.
Here it goes:
of 100 visitors who access the site, probably 80% leave within seconds.
Sometimes, not even seconds.
In fact, stats show a 0 sec on site.
It means that they leave VERY FAST.
Now, this could of course be a response that many people have on any site.
I never took the time to make an in depth analysis of the this phenomena and I am pretty sure that probably 95% of sites out there face the same dilemma.
I want to know EXACTLY what is going on + if there is anything that can be done to tackle that.
Possible causes:
- Looking for a VERY specific answer or piece of information - Don't see it straight away - leave
- Very fast and impatient surfing behavior - 80% of people behave like that no matter what
- Turned off by design (colors, arrangement, etc)
- Website not enough professional looking
- Confusing navigation
- Too wide topics and not enough targeted to what the visitor is looking for
- Content and presentation not appealing enough
- Etc.
Technical possible causes:
- The stats tracking system does not record properly the visit
- Visitors use an internet connection which is too slow for the content to load fast enough
- Etc
All these questions are open and because many design choices are made every month, it is essential to know if something can be done about this.
I will now run some tests with surfing and looking for info and see how I respond to the sites I visit (including mine) - See EXACTLY what happens...