Once you get targeted traffic to your site, the next step is for your prospects to take action!
Suppose that you want to sell a product, not just offer free content, your visitors arrive on one of your site’s pages, right?
That’s your landing page!
If you are selling a product, this landing page is a sales page!
On that page you have an offer!
This is another one of the key aspects of your marketing campaign that you must get right!
Your prospects won’t do all the work for you!
You need to be good at selling whatever you want to sell.
Now, again, the landing page strategies are a whole new topic I won’t fully cover here.
It is vast! Very vast!
I can give you a set of quick hints though!
You need to decide what action you want your visitors to take!
Do you want them to:
- Leave you their email address?
- Buy a product from you?
- Simply enjoy your free information?
- Take a quiz?
- Etc!
You need to be very clear about what you want them to do!
What should be your priority?
It highly depends on what you sell and the price of what you sell.
If you promote a $20 product, you can easily focus on selling your product straight away.
If you promote a service, you’ll need to build relationship and get their email address.
You definitely need to experiment with that one and find out what works best for your unique business.