one logo - one title - one icon - one video - one instant access link
out of 100+ visits, 8 people clicked on the link.
That's less than 10% click conversion even though there is NO price mentioned - It might be free but visitors simply don't know.
A "buy now" icon gets much less clicks than that
visitors who click on the buy now icon are usually closer to make a purchase so the click conversion is this time around 4x what the sales conversion rate is - that's like 4% for that given page.
So here are the stats again:
- instant access link with no price - 8%
- buy now - price known - 4%
- sales - 1%
Time on the page is 2min - so there is interest