This is the simple equation that summarizes what needs to happen in the business world today:


In others terms.

Care must come before profit.

When confronted with making strategic decisions, businesses must start choosing for protecting other human beings + any life form on the planet + the planet itself, rather than making more profit.

Right now, in probably 90% of the cases, share holders drive decisions.

This is an abusive situation that leads to a high ethical unbalance in this world today.

It is always been like that. That's not something new.

But today we are at a turning point where it is actually possible to shift this.

Why because, there is a much higher degree of awareness.

Now, we know!

Denial is no longer an option!

The key element is that everyone loses when these priorities are not right.

Keep this in mind.

I simplified it to the extreme for you:



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