- restricted now access to 90% of the content without signing up
- coaching clients now get the package only when they get at least 4 sessions
- The package is $79 life time.
- there is an sales ad on every page.
- when visitors try to access the content, they are directed to the login page where they can sign up of get more info.
new development today
- I added as well a 30 day option for $19
so far, it's too short to see results.
I normally would have to wait for at least a week to measure results.
-----------------------
This is still part of testing the business model.
So far, I tried clearing the navigation and uplifting the design - clearer blogs and content presentation + consistency in the navigation.
This is the 70% free access option.
It worked - traffic to pages increased visibly - hard to say on a short few days but in just these few days, traffic increase to pages was 25-50% higher.
-----------------------
The new test has to do with restricting access to content to only members.
-----------------------
In terms of traffic, I expect a drop in page views or traffic of around 25%.
The reason why it is not more is because 80% of traffic is directed to either sales pages or SEO pages - these are still accessible.
-----------------------
Only around 10% of visitors actually tries to access the pages which are restricted.
Why? because:
- 50% of traffic arrives on a sales page.
- 25% accesses a free article or resource and don't click further.
- 15% will access another page but not click though to the links.
What does that mean?
It means that this new strategy touches in fact only 10% of visitors.
90% of visitors actually see no change in their visit except for the ad showing on the right.
----------------------
What about search engines?
Well of course, the protected content won't be indexed but so far, this traffic accounts only to maybe 5% of entries in the site.
So, this is why the overall impact on the site's traffic is not major.
----------------------