I have been monitoring traffic to my jealousy page + monitoring ranking for the 63 keywords the SEO team is promoting.
Again, so far, no change in either traffic or ranking.
I know that they must take it slow so that the buzz process is organic.
Also, google takes 2-3 months to reposition a site... It's not instant, not even a few weeks...
The time line has been 2 to 6 months in the past.
So, everything that is happening so far is predictable and on target.