http://en.wikipedia.org/wiki/Principles_of_NLP
NLP has been described by its creators as "the study of the structure of subjective experience"
Subjectivity is distinguished from objectivity in both science and philosophy. Objectivity attempts to be the study of "reality". Subjectivity by contrast is focused on how people experience and conceive reality.
http://en.wikipedia.org/wiki/Principles_of_NLP
http://en.wikipedia.org/wiki/Principles_of_NLP