If you have something they don't have that they would like, you still have to demonstrate that you are on their side.
Competitive reactions kill the magic of establishing a relationship with your target audience.
Yes, depending on what you say, your audience will turned on or turned off.
If they find you sympathetic, they will establish that connection with you.
If they not, they will leave your page and go somewhere else.
An indicator of highre valkue shows them that you are the person to get this material from! That what you offer is the best they can get on this topic!
How do you indicate higher value?
- Tell about your experience
- Success stories
- Demonstrate your expertise