Design upgrade - WEBSITE STRATEGY

Right now, the design is clean but it is clear that it is not professionally designed.

It's a feel.

Visitors feel it.

what would be the impact of using a professional designed template like a wordpress theme.

would that impact on traffic and visitors or not?

Well, here are some similar examples: the design of the break up for men sales page has greatly improved.

Impact on sales? None really or close to insignificant - to the most, it could be around 20%. But it is NOT a radical shift.

With the overall look and feel of the site, I can observe the same.

Even though the site's visual impact has deeply changed, I see no change in number of visits.

I do see though an increase in page views of around 25%.

That's an indication

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