Offer value without expectation of compensation - BUSINESS MODEL

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Don’t give away a free chapter of your e-book, or a free trial of your e-course… Those things put the burden on THEM to prove to themselves that you’re worth buying from. It’s like giving them a job to do that has no compensation.

Instead of giving them WORK, just PROVE to them that you’re worth buying from by solving their pressing problems for them the very first time they meet you, AND ONLY ask for an opt-in in exchange

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