When you’re marketing, you’re either creating relationships or closing a sale. That's it - SALES PAGE

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When you’re marketing, you’re either creating relationships or closing a sale. That’s it.

If you try to do BOTH, you end up giving the potential customer a parachute to jump out of your carefully crafted pitch, or you send them mixed messages because you now feel compelled to get them to join your list if they don’t buy

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