In the past few days, I estimated the impact of a SEO campaign.
No, I'll check what happens if I launch a 30 days / 30 videos campaign for the same product.
Right now, I have 10 videos on youtube for this topic.
- videos 3 years online
- total views on youtube: 40'000
- on all video sites: 80'000
- 13'000 views/year from youtube
- youtube related visits to my page = clicks = 500-1200 clicks
- That's 3%-10% CTR
- total sales estimates - 10-40 sales in a year (hard to tell as totally depends on conversion rate)
so suppose now that I create 30 new targeted videos on this topic...
- 40'000 potential views on youtube/year
- 1'200-4'000 views/year
- Total sales estimates 24-130 sales/year
Of course, ALL these estimates are real approximations! It's just to give a scale of what can be achieved here.
Cost for video campaign: time and energy on my side
Possible income from a 1 month campaign:
- $480-$2600 / year
- Over 5 years period = $2'400 - $13'000
Now, if this is repeated 4 times in a year and I launch more video campaigns, these numbers could go up again.
- 4 similar campaigns in a year = $1'920-$10'400 /year
- $960-$5'200 /year
or 4 campaigns in a year on all video sites:
- $3840 - $20'800 / year
same of 5 years period:
- $19'200 - $104'000 /5 years
I know all this is very abstract and theoretical because so many elements can influence this.
As you can see, numbers can go up or down A LOT with a video campaign.
90% of the referring sources to my videos come from youtube itself and only 1-2% come from referrals from google.
50% referred by the "related videos feature"
20% referred by youtube search
15% mobile devices
5% channel
So, the same SEO game applies to youtube as to google.
The advantage with youtube is that there is way less competition for a given keyword but no idea how to play that game on youtube - have been relying purely on luck so far...
90% of the referring sources to my videos come from youtube itself and only 1-2% come from referrals from google.
50% referred by the "related videos feature"
20% referred by youtube search
15% mobile devices
5% channel
So, the same SEO game applies to youtube as to google.
The advantage with youtube is that there is way less competition for a given keyword but no idea how to play that game on youtube - have been relying purely on luck so far...
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In terms of CTR's and conversions, the SEO campaign is more predictable than the video one because impressions and clicks are more predictable on search engines.
With videos, it's a totally different story because number of views can incredibly vary.
It's enough for a video to get many more views to suddenly multiply sales as well.
Just with these estimates, both approaches (VIDEO and SEO) are equally good.