SELLING

From 2007 to 2012, I documented many of my online marketing insights in these 750 articles.

This is raw unedited content, expect spelling mistakes, incoherence and unchecked grammar.

ARTICLES

• What email system to use?
• new design results
• WEBSITE STRATEGY - KEEP THE WAY IT IS? NEW AMEMBER? PAYLOADZ? FREE ACCESS? SINGLE ACCESS EVERYTHING MEMBERSHIP?
• Does the price $9.99 or $19 influence sales?
• why my business books sell little?
• marketing analysis of what works and what doesn't and why
• possible ebooks and books strategies
• Is there something simply you can do to multiply sales?
• What's the greatest obstacle to sale?
• Why do people buy from you? - TIP
• icons on a the programs pages - too repetitive? - confusing
• send more frequent emails to my lists and audience
• automatic payments by month + add new 6 months or 1 year unlimited coaching?
• Which sales page converts best? why? - cheating for men sales page
• Removing access everything for coaching clients - needed for coherence? yes? no?
• access everything option on programs sales page - it's working
• Access everything - I want more sales - Here are possible steps
• old selling system was indeed not good strategy
• Keep adding value to the access everything membership - New ebooks! New topics! More! More!
• successful conversion to new sales pages completed!
• Offer the access everything option on break up and jealousy programs?
• So, first results for the access everything system - sales are coming in - what optimization steps next?
• Traffic as the main limiting factor
• 1 month into new sales pages - Questions and results
• Modify the sales page or keep testing the same format??
• So, so far sales on the site for new products are not yet coming in
• Access everything? are the ads working?
• What's still missing for new ebooks to sell on the site
• Jealousy for men - SEO campaign - 6 months later... what results?
• pricing and perceived value
• ebook length - how many pages sell best?
• right targets!!!
• limiting factors? what matters and what doesn't on sales pages
• so the marketing strategy on kindle and nook is working
• some guidance and ideas?
• Limiting factors in new sales page?
• off site strategies
• new possibilities for ebooks
• Videos versus Articles - what are people checking the most on my site
• what works best on amazon - fancy book cover with with image or just title in big black letters?
• Books and ebooks strategies - a few questions
• Annotations to videos on youtube? doesn't make much difference
• copyright - how it works
• nb of search queries...
• How many books on kindle compared with printed books?
• create sales page like an iphone app
• 2 weeks Youtube campaign - what results? - NOTE
• Published first set of 12 books on amazon! - NOTE
• SEO campaign - 2 1/2 weeks into it - NOTE
• Youtube - 2 weeks into video campaign - NOTE
• Social brands invasion - NOTE
• Youtube - Big discovery - NOTE
• Youtube - Video campaign - week 2 - NOTE
• Big conversion rate difference between the jealousy program and the break up program - Why? - NOTE
• Just changed back the title of Master your jealousy back to "Jealousy - How to deal with it - For men"
• Youtube - 5 days after campaign start - NOTE
• Youtube - 3rd day after launch - NOTE
• Youtube - First video from the campaign posted - close to 24 hours later - what's happening - NOTE
• Youtube SEO - Video campaign is NOT for my social network - NOTE
• Youtube SEO - Testing tags and original file name - NOTE
• Youtube SEO - Launching a new youtube video campaign today - NOTE
• define:KEI - Google Search
• Youtube SEO - Tube toolbox? - NOTE
• Youtube SEO - Use annotations to create interaction with your viewer - NOTE
• Youtube SEO - First conclusions - NOTE
• Youtube SEO - Youtube size - NOTE
• Youtube SEO - Possible elements influencing ranking - NOTE
• Youtube SEO - What influences your video's ranking - NOTE
• Youtube SEO - What does the youtube audience want? - NOTE
• Youtube SEO - Next step? Youtube video campaign? - NOTE
• SEO campaign! Launched! - NOTE
• MARKETING! BIG REALIZATION! - NOTE
• REAL! - NOTE
• Small scale versus large scale marketing campaigns - NOTE
• SEO - 2 highly competitive terms get 100X more exposure - NOTE
• SEO and VIDEO campaigns comparison - NOTE
• What results to expect from a youtube video campaign - NOTE
• SEO campaign? - New CTR, impressions and conversions estimates - NOTE
• SEO Offers - what it takes to make it work - NOTE
• Offers start coming in for my SEO campaign - The dynamics of a SEO campaign - What to expect or not - NOTE
• What happens when you give away rather than trying to sell? - NOTE
• Just posted this job request for SEO - SEO for 1 sales page - 180 keyphrases - Top 10 google rank - NOTE
• Added 20+ keywords in META description and Meta kewords in jealousy for men and jealousy for women pages - NOTE
• New marketing campaign? Ready for battle? - NOTE
• New traffic building campaign - Ready to go? - Is anything still holding me back? - NOTE
• My marketing dilemma right now...
• CREATE AN OFFER THAT MATCHES THE DEMAND! - NOTE
• Update on the strategic ideas that came up in the last week...
• Tips for writing an appealing BIO - NOTE
• The point is to create a marketing machine that really works! - NOTE
• New Youtube video campaign? - NOTE
• Traffic building - Last few years results - What worked and how much it worked
• Traffic building - what's the best strategy - NOTE
• Image or not on jealousy for men cover? - NOTE
• Still high conversion rates on jealousy for men program - NOTE
• Power to evolve and innovate - NOTE
• 2 core limiting factors - conversion rate + traffic - NOTE
• Does giving away free content create a surge of traffic? - NOTE
• Auto feed back on offers on my site - NOTE
• What's wrong with the coaching landscape today? - NOTE
• Identify and respond to a need by creating the EXACT product matching the demand! - NOTE
• Right business model + packaging - NOTE
• Sales elements = turn offs?
• Traffic building and exposure - NOTE
• Unlimited coaching! - another few essential elements - NOTE
• Conclusions from my website's last year of activity - NOTE
• what's happening online today - unused websites - unused domain names - NOTE
• unlimited coaching offer on site - one week after start - results - NOTE
• radical shift! - NOTE
• Imagination - Creative power - Ideas - NOTE
• What people feel when they see an ad? - NOTE
• Launched a new $99 Unlimited coaching on the site through a side ad - NOTE
• Big success with unlimited coaching offer! What next? - NOTE
• 3 months unlimited coaching - $299 offer
• 3 days after unlimited coaching offer on website, still no success
• market to local social networks or not?
• "Make me an offer" was in fact as successful as the "unlimited coaching $99" offer
• New unlimited coaching offer on website
• Website! What's next?
• Unlimited coaching offers + other offers in the last 2 weeks - NOTE
• Write one more article? Or do something else with it? - NOTE
• What about individual offers rather than mailings sent to everyone? - NOTE
• New business model... Putting myself in my clients shoes - NOTE
• "Unlimited coaching? Make me an offer" mailing - what happened?
• The offer and demand don't match right now?... NOTE
• Core ingredients needed... - NOTE
• Innovation Needed! - NOTE
• Success with coaching offer launch - NOTE
• What to do next? - a solid profound shift is needed! - NOTE
• TRANS - ACTIONS - NOTE
• Battle station? - What works and what doesn't with making money - NOTE
• The nature of commercial transactions - Whaou! - NOTE
• What works best for navigation? Icon links or text links? - WEBSITE STRATEGY
• Very few clicks on the "Ebooks", "Videos", "Audios", etc New icons - WEBSITE STRATEGY
• Page views down 30% - Possible cause home page navigation - WEBSITE STRATEGY
• Paperback books or not? - STRATEGY
• What's up with PDF's? - WEBSITE STRATEGY
• More free content - what's the impact on the traffic? - WEBSITE STRATEGY
• simply directing visitors to the sign up page when they hit a protected area - does it work? - SELLING STRATEGY
• Website experiments - WEBSITE STRATEGIES
• Youtube revenue sharing - BUSINESS MODEL
• Wordpress platform - WEBSITE STRATEGY
• How to renew the break up for men program
• New design on break up for men sales page - Not showing sales increase - SALES PAGE
• Help me with that one, please! - DESIGN CHOICES
• Design upgrade - WEBSITE STRATEGY
• Everything for free? what to expect - BUSINESS MODEL
• Everything for free? Is this the way to go? - BUSINESS MODEL
• 3 days into testing the new call for action on break up for men pages - SALES PAGE
• Offer value without expectation of compensation - BUSINESS MODEL
• When you’re marketing, you’re either creating relationships or closing a sale. That's it - SALES PAGE
• A confused mind says NO! - SALES PAGE
• New urgent call for action on break up for men sales page - SALES PAGE
• break up for men - last month results - SALES PAGES
• Home page - various design options - WEBSITE STRATEGIES
• Possible keyword on dating for men - TRAFFIC BUILDING
• Reverse psychology - How I observe it in various aspects of what I do - WEBSITE STRATEGY
• Page views up 25% when setting up 80% of the content in free access - WEBSITE STRATEGY
• Sales are up even though call for action and ads have been removed - WEBSITE STRATEGY
• Visitors don't demand better websites - When they don't like something, they simply leave and never come back - WEBSITE STRATEGY
• What marketers are REALLY saying when they post everywhere ads that no one wants to see - USABILITY
• Two design directions for sales pages - SALES PAGE
• Max simplicity in the design - USABILITY
• How much does a visit to the site cost me when I advertise it? - WEBSITE STRATEGY
• After 6 days of testing the new reinforced "access everything" system, back to free access for 80% of the content - WEBSITE STRATEGY
• Auction model? - SALES PAGE
• Doors to the program open when a certain donation amount is reached - SALES PAGE
• what do people really want when they land on my page? - SALES PAGE
• The missing element! - Urgency! - Urgent call for action - SALES PAGE
• What visitors REALLY get from my site - WEBSITE STRATEGY
• Is there any point competing with facebook for social features? - WEBSITE STRATEGIES
• 3 days into the new break up for men design - No major changes - SALES PAGE
• Fancy concepts are not enough - You need a drive! - You need a demand! - WEBSITE STRATEGY
• something I just came across... - What visitors REALLY want - USABILITY
• Elements that could radically shift the impact of the site - WEBSITE STRATEGIES
• Here are some elements that won't change the impact that the site has right now - WEBSITE STRATEGIES
• 3 days into testing the new "members only" model - Here are the traffic stats - BUSINESS MODEL
• with a price tag at $19, is the perceived value of the break up for men system too low? - SALES PAGE
• Images on the sales page - Yes? No? - SALES PAGE
• Update on social sites icons on the site - youtube subscriptions + friends request on facebook - SOCIAL SITES
• "add to cart" or "buy now" links - Above or under the fold? - SALES PAGE
• More videos on the sales page or not? - SALES PAGE
• What is still missing in the sales pages? - SALES PAGE
• Just launched yesterday the strengthened "Access everything" package - BUSINESS MODEL
• what fraction of people subscribe to videos on youtube - SOCIAL MEDIA
• Advertising my social media profiles on my site - Does it work? - SOCIAL MEDIA
• Why not more subscribers on youtube? - SOCIAL MEDIA
• Free videos on youtube - Do they attract sales on the site? - What is the click through rate coming actually on the site? - SOCIAL MEDIA
• Gateway pages not used much - Strange - USABILITY
• 2 months into the new navigation model - "Access everything" sign ups? down? long term trend? - SALES PAGE
• New business model for the site? - BUSINESS MODEL
• Sudden page views increase - USABILITY
• Why the product will help them - VIDEO
• What they will get... - VIDEO
• "In this video, I am going to show you why..." - VIDEO
• 8-15 seconds to get a viewer's attention - VIDEO
• simple steps to create a script for your sale's page video - VIDEO
• would 100% free access work on the site - BUSINESS MODEL
• Everything for free? - Would this work? - Would visitors come back or would the perceived value collapse because of the free factor? - BUSINESS MODEL
• Possible business models for the site - BUSINESS MODEL
• Marketing dilemma - BUSINESS MODEL
• How does a simple video sales page perform? - SALES PAGE
• How many people click on the instant access link - SALES PAGE
• a quick search for "how to get over your ex" - SALES PAGE
• too corporate? not enough lively? - SALES PAGE
• talk about your personal life - anectodes? - or get straight to the point - SALES PAGE
• nice graphics! - SALES PAGE
• a blog post as a sales page? - Doesn't work for me - SALES PAGE
• strangely enough some sales pages don't look "messy" enough
• call for action above the fold or under the fold
• commercial style or not? - SALES PAGE
• What call for action works best? - SALES PAGE
• possibles for simple sales page - Yes? No? - SALES PAGE
• simple sales page questions - SALES PAGE
• sales pages mistakes - SALES PAGE
• How many visitors click on the test drive link? - SALES PAGE
• Are all sales elements needed on a sales page? - SALES PAGE
• Present sales pages elements - SALES PAGE
• Links to ebook and audios support and "what's that" pages? yes? no? - SALES PAGE
• Test drive? - SALES PAGE
• Success stories? - SALES PAGE
• Sales conversions for 2009 - What works - SALES PAGE
• Do visitors prefecr clicking on an icon or link? - WEBSITE IMPACT - TIP
• Do visitors click on the side bar videos text links? - WEBSITE IMPACT - TIP
• Navigation with simple words versus attention grabbers like "Train your mind" or "Stress free strategies" - SALES PAGES - TIP
• The perceived value of your products when you simply offer a page of resources - SALES PAGES - TIP
• Remove distractions on the page - USABILITY
• Merge sales and member pages - USABILITY
• Save you lots of time and money! - TIP
• Are you local or global? - TIP
• Website strategies - TIP
• Traffic building! - TIP
• Targeted and non targeted traffic - TIP
• SEO strategies - TIP
• Spiders crawling your site - TIP
• List building myths - TIP
• Landing pages - TIP
• Word of mouth? – Will they tell their friends? - TIP
• Affiliate program? - TIP
• Great product! - TIP
• Realistic learning curve - TIP
• selling in 3 simple steps
• Update - 3 months into the blogging SEO action - BLOGGING SEO
• Design? - How much does it REALLY matter? - MEMBERSHIP SITE - WEB DESIGN (originally posted april 10 2009)
• Update! - BLOGGING SEO
• Adding new labels or tags to blog posts - BLOGGING SEO
• Energy breaks! - PORDUCTIVITY
• 2nd stage post optimization tests - BLOGGING SEO
• Average time on page on main breakup blog - BLOGGING SEO
• Do more of the same? + Find new upgrade tactics - BLOGGING SEO
• There is obviously more! - BLOGGING SEO
• cross linking strategies - Positive trend confirmation - BLOGGING SEO
• Real content or ads? - BLOGGING SEO
• Cross linking staregy - Positive trend CONFIRMED! - BLOGGING SEO
• 1 hour/day - SMART Promotion - BLOGGING SEO
• Cross linking - What blogs score high? - BLOGGING SEO
• RAW or EDITED videos - VIDEOS
• Blogging SEO options - What's the best way to go? - BLOGGING SEO
• Blog top design and conversion - BLOGGING SEO
• What's the limiting factor now? - BLOGGING SEO
• It takes much more than a dozen of incoming links to build traffic or score high in serch engines! - BLOGGING SEO
• TECHNICALITIES! - STUFF THAT DOESN'T WORK - USABILITY - SELLING
• VIDEO + Test drive on new blog header - BLOGGING SEO
• social bookmarking - Updates - BOOKMARKING SEO
• New posts? or build traffic to existing posts? - BLOGGING SEO
• Blogging SEO strategies - Updates - BLOGGING SEO
• WHAT MUST BE SAID WHEN YOU CREATE A PROMO VIDEO - VIDEOS
• DEMONSTRATE YOUR EXPERTISE - Video critics - breakup for men - VIDEOS
• Some limitations with the traditional test drive - Selling strategies - MEMBERSHIP SITE
• More on trial options - selling strategy - MEMBERSHIP SITE
• Selling strategy - MEMBERSHIP SITE
• 2 weeks results - BLOGGING SEO
• Promoted 5 SEO pages - RESULTS - BLOGGING SEO
• Digital products or hard copy? - Here is THE answer! - PACKAGING
• Traffic doubled on main sales page - Where does traffic really come from? - BLOGGING SEO
• New blog posts design - SEO BLOGGING
• 10 days - 200 targeted blog posts - 24 blogs - RESULTS! - SEO BLOGGING
• Sales come in... Simply not on the product I am promoting - BLOGGING SEO
• More traffic increase! - BLOGGING SEO
• How are posts performing so far? - BLOGGING SEO
• Selling strategy on blog posts - BLOGGING SEO
• SOCIAL BOOKMARKING SEO - SEO
• Traffic up! - SEO
• New posts in main breakup blog - Still showing within minutes in recent results - SEO
• one solid week into these tests - More conclusions for today - SEO
• Social bookmarking as an extra credibility builder for blog posts? - SEO
• Today, traffic to satellite blogs is high - SEO
• 5-10% of the traffic on the site
• Results after 7 days of testing - SEO
• are blog posts short term lived in search engine ranking? - SEO
• Duplicated posts - Just realized something... - SEO
• Traffic drop on main break up blog? - SEO
• Penalization from search engines? - Real or not? - SEO
• Is there such a thing as too much activity for search engines? - SEO
• Let's talk about results so far... - SEO
• DIVERSIFICATION - TEST 1 - SEO
• BLOG QUALITY - SEO
• DIVERSIFICATION STRATEGIES? - SEO
• Identify what creates the traffic drop - SEO
• Todays' trend and how to respond - SEO
• More optimization factors for blog posts - SEO
• Today's key challenge - SEO
• SEO blogging campaigns - What to measure - SEO
• Blog posts - Which ones work? - SEO
• Next step in SEO bogging - SEO
• Blog posts results - Will they stick - SEO
• Blog posts vs SEO pages? - What works best? - SEO
• New SEO blogging campaign - 3 kley challenges right now - SEO
• Original Goal for this new SEO BLOGGING campaign - SEO
• Traffic building to established SEO pages - SEO
• SEO Blogging results - The pages that score best - SEO
• What to do with existing SEO pages - SEO
• 3 key wasy to use optimized pages - SEO
• 50 links footer - RESULTS - SEO
• Optimized pages that work - What's next? - SEO
• What keyphrases to choose? - RANDOM or SYSTEMATIC - SEO
• Blog post optimization - What I did - SEO
• Posting to blogs - What's next? - SEO
• Next SEO Challenge with these blog posts - SEO
• Main SEO Challenges - SEO
• Optimized pages - SEO
• Traffic buiding - what works now - TRAFFIC BUILDING
• Strategic options - Focus on what matters most! - WEB STRATEGIES
• What to change? - How to publish content? - PAGE IMPACT
• Does automatic posting to blog work? - TRAFFIC BUILDING
• Design elements - Page optimization - PAGE IMPACT
• Follow up - What to offer next? - PAGE IMPACT
• Did they REALLY leave because they did not find what they were looking for? - PAGE IMPACT
• What medium? - Experiment - PAGE IMPACT
• What type of content? - What medium? - PAGE IMPACT
• What do we have so far - PAGE IMPACT
• Find many more search strings - PAGE IMPACT
• Labels on anchor texts - PAGE IMPACT
• Design? - PAGE IMPACT
• Positive qualities of my pages - PAGE IMPACT
• Check some of the querries that my visitors types in search engines - PAGE IMPACT
• Time on page - New visitors response - PAGE IMPACT - SITE DESIGN
• Transition to new membership almost complete - MEMBERSHIP SITE
• Recent changes - First results! - MEMBERSHIP SITE
• New signup testing - removed all "distracting" elements on signup page - MEMBERSHIP SITE
• 1, 2 or more offers on the signup page - MEMBERSHIP SITE
• Shifted back to $19 price for single products - MEMBERSHIP SITE
• Membership site mistakes - search results - MEMBERSHIP SITES
• Signup page choices - MEMBERSHIP SITE
• Choose login + passowrd for them or let them choose? - MEMBERSHIP SITE
• One payment method or give the choice? - MEMBERSHIP PAGE
• 1 choice or 2 choices? - MEMBERSHIP SITE
• Pricing strategy $49 or $19 - MEMBERSHIP SITE
• Key questions: Packaging + Pricing - MEMBERSHIP SITE
• Be more news worthy rather than sales worthy at first - Be new oriented rather than benefits oriented- SALES PAGE
• Don't make your sales letter appear like a sales letter - SALES PAGE
• First time visitors might be turned off by long sales letters - SALES PAGE
• Encourage action rather than stimulating procrastination - SALES PAGE
• RESTRICTING ACCESS OR NOT? - MEMBERSHIP SITE
• Traffic + Search engine juice - MEMBERSHIP SITE
• Internal linking - SEO
• Support system and affiliate programs - MEMBERSHIP SITE
• Buy the vital membership or offer something else first? - MEMBERSHIP SITES
• 1 product or multiple offers? - MEMBERSHIP SITE
• Narrow the market? - Narrow my target audience? - MEMBERSHIP SITE
• The best success story of the week receives 1 week unlimited email coaching - TESTIMONIALS
• Sales strategy - The key challenge - MEMBERSHIP SITE
• Urgent call for action - MEMBERSHIP SITE
• Bonuses in coaching? - MEMBERSHIP SITE
• VITAL MEMBERSHIP - What could make conversions rates sky rocket? - MEMBERSHIP SITE
• Tag line ideas - UPDATED - MEMBERSHIP SITE
• 1 "Access everything" one time payment membership or multiple products? - MEMBERSHIP SITE
• Do people NEED what you have to offer? - MARKETING
• Do sales letters work? - Of course they do - MARKETING
• Urgency! - Yes! It is super important - MEMBERSHIP SITE
• Can I reposition myself to be the best, unique original? - MARKETING
• My elevator speech? - Let's try! - MARKETING
• People want THE best! - MARKETING
• You don’t need someone else’s permission to become successful - MARKETING
• Your website is an opportunity for interaction, not just a delivery tool for static content! - WEB STRATEGY
• What does your website say about your services and products? - WEB DESIGN
• Marketing is not a battle of products but a battle of perceptions - MARKETING
• No logo? Signatures? Email communication? - MARKETING
• Tagline - Use it everywhere? - MARKETING
• What about a 24 hours free trial? - MEMBERSHIP SITE
• Instant TEST DRIVE - Yes? No? What format? - MEMBERSHIP SITE
• What about a "CHECK IT LATER" option with info sent to inbox? - MEMBERSHIP SITE
• Ask them to sign up for a free trial? or test drive? - MEMBERSHIP SITE
• You don't have to hide the fact that it's not free!!! - MEMBERSHIP SITE
• Ho to call the "FOR MEMBERS ONLY" content? - MEMBERSHIP SITE
• Sorry, You are NOT ALLOWED to access that page - It is for members only! - MEMBERSHIP SITE
• Access the firts 15 pages of my e-book - MEMBERSHIP SITE
• Would I pay for a set of articles? - MEMBERSHIP SITE
• Whaou! I can't believe the actual gold mine was hidden from me - MEMBERSHIP SITE
• Design? What happens once the first impression is gone? - MEMBERSHIP SITE
• Tip Jar? - I don't get it! - Looks cheap to me! - BLOGS
• EXCITEMENT! THRILL! - MEMBERSHIP SITE
• High quality targeted content! - MEMBERSHIP SITES
• Tell me EXACTLY how I can cancel if I want to - MEMBERSHIP SITE
• Give me a clear FAQ! - I want answers before I buy! - MEMBERSHIP SITE
• Ability to stay logged on - MEMBERSHIP SITE
• Why trial periods for a price don't work for me - MEMBERSHIP SITE
• Login and passwords - MEMBERSHIP SITE
• Overpricing! - MEMBERSHIP SITE
• Recurring payments? - MEMBERSHIP SITE
• Pricing limits - MEMBERSHIP SITE
• Smooth surfing experience - MEMBERSHIP SITES
• Heavy sales page mistake - MEMBERSHIP SITES
• membership site - selling strategy - free trial but needs to be canceled before it turns into paying
• membership site - selling strategy - Access everything idea - CONSISTENCY
• membership site - selling strategy - the next big step
• malejealousy.com - Time on the page tests and update
• membership site - Selling strategy! - Why limit and force name length, password, requirements, etc - it is really needed? SIMPLIFY!
• amember + clickbank - is this the way to go for new affiliate options and system?
• membership site - selling strategy - test drive in the registration page?
• membership site - selling strategy - offer a preview, test drive or "More info" link in the registration page
• membership site reviews - Mistake - too many offers
• membership site - Selling strategy! - Why it is essential to get it right!
• memberships - membesrhip name idea - "Join your power back circle"
• membership site reviews - Mistake
• membership site reviews - Quality 1 - Excellent design + clear offer
• membership site reviews - Mistake 3 - poor value in the free membership
• membership site reviews - Mistake 2 - price far too high
• membership site reviews - Mistake 1 - too pushy - too flashy
• Amember - site examples critics
• amember - long term?!
• web design style
• amember - recurring payments - yes, that's another +
• amember - email follow up options - A+ ?
• Amemeber + forum working together - That's a +
• amember as membership management tool - yes it works
• Yes! Amember offer higher product protection
• amember - initial conclusions - does it help with selling on the site?
• amember - initial conclusions
• sales page strategies - jealousy for men tests - amember tests
• adwords - sales projections
• Youtube subscribing trends - Oct 2008 to Mar 2009
• video player on etry page instead of links list
• Adwords conversions - for january to march 2009
• "subscribe" conversion rate in blogs
• Adwords update - shifted the targeting to google only - no more search partners
• March 27 - 10 days after the new site maps creation
• New site maps!!! - March 16 2009 - Check for traffic stats!
• Video player or one video + links?
• Links to my social networking profiles in the dating for women navigation - First results
• added social networking links to all dating for women pages - TEST
• video content - how to present it?
• gateway pages - results
• Pages that work! - Why?
• Satellite sites results
• Break up - for men - video page - $19 - NEW TEST - NOT NOW - I MIGHT TEST THAT ANOTHER TIME
• Break up - for men - new sales pages strategies - TESTING - new developments - 5 days after start
• Break up - for men - new sales pages strategies - TESTING - new developments - 4 days after start
• Break up - for men - new sales pages strategies - TESTING - new developments - 3 days after start
• Break up - for men - new sales pages strategies - TESTING
• youtube channel gets around 100 visits/day - vitalcoaching.com around 80 visits/day
• Group versus live events
• live events... - Should I launch a group on Youtube?
• Promotional avenues for live events
• Going live!
• what happened in the last year - Here are some results!
• New strategies - live events - oct 2008
• Featured in "The Guardian" - What is the impact in terms of sales or visits to the site?
• not answering comments on youtube or welcoming new subscriptions - does this increase sales or coaching sign ups on my site?
• cheating for men - sales stats
• automatic posts to staellite blogs - results
• answering comemnts on youtube or not? - Makes apparently no difference on the activity or number of subscribers
• Video views? - What's going on?
• June results - vital membership not reinforced
• Natural evolution
• ask a question included - another possible option
• Possible evolution
• March - June results
• 3 strategic options
• CANCELLED THAT STEP - June 16th - shifted back to the original strategy that did lead to the best results in March and April 2008
• 3 main products!
• drop in e-book sales - oups! one more point! forgot about that one!
• what step to take to bring the e-books sales back up
• The nature of the coaching spirit
• Sales numbers relatively low
• coaching sign ups - still up
• New coaching sign ups
• traffic from youtube
• Break up for men - what it really comes down to
• how to use break up success stories?
• how to promote new material?
• Main promotional strategy?
• new blog launched at - http://getting-over-a-break-up.com/blog.html
• New ebooks? - What's the next step strategy?
• Strategic change for this month due to coaching sign ups decrease + income decrease
• Coaching sign up drop - another possible cause
• coaching sign ups drop - possible causes - Summary
• Lowered value perception because of giving the membership for such a low price?
• my coaching spirit simply working on another line right now
• coherence gap - vital membership for $29 through the coaching sign up channel
• what action to take to bring back coaching sign ups?
• Other people's videos - Embedded in targeted blogs
• overall income drop even though more products are for sale
• Yes! - It is a mistake to upsell before the fist
• vital membership? - Right packaging? - Right offer?
• coaching sign up - sales - vital membership
• dealing-with-a-break-up.com blog not triggering visits
• coaching - With vital membership? - How to package? - Not chang anything?
• Vital membership - With free advice or not?
• Still coaching sign up drop
• New SEO test launched - Added a new autorespoder to blogs with "I mis my gilrfriend" links to http://vitalcoaching.com/breakupformen.htm
• sales still steady - coaching sign ups still low
• Drop in coaching sign ups
• strengthening the vital membership - more content for members only
• Strategic update - Videos posts, content promotion!
• quick update! - Automatice blogs posting to satellite sites
• Low page views - High sales
• Youtube - 30 new subscribers in 4 days
• crossed the 400o vid views/day on youtube
• more vital membership and e-books sales coming in - Which means that the new strategy is working
• Access of products and areas to members only
• breakupforwomen.com - slight traffic increase
• breakupformen.com traffic - down again to less than 10 visits/day even though the blog posts keep pouring
• Resources now for members only - Good sales week simply not yet in the membership
• traffic on breakupformen.com still rising - Linked with new blog published to the site?
• Traffic drop - Traffic on the site down 10%-20% in the last couple of weeks
• Stay fit, tantric sex and life skills now for vital members only - First impressions
• Created the tantric sex vital member only area + Posted the promotional vid - 5 min later vital membership sales comes in
• automatic blog posting to breakupformen.com blog - working?
• New expansion line? - Which one is it?
• Expansion lines - What I tried so far
• Vital membership - sales strategy
• short 5 min vids better than long 45 min ones
• 4 types of content - Videos - E-books - Audios - News
• 3 types of vid content - Vid strategies - Vid answers - Vid promotions
• New video content - Works too
• Promotional vids
• Why one on one free advice does not work energy wise
• People + ADVICE - vid answers
• Traffic + SEO - Automatic posting to blogs
• Money + Sales - Action lines
• Action lines - Money - Traffic - People
• Energy on the site - Right now, because of sales drop, things feel blocked! - Related with stay fi system for members only?
• 25% traffic drop on the site - Aumotatic blog posting penalization?
• Sales drop! - Related with saty fit access to members only? - STRATEGY
• Next question - Do you need to give away everything or just one video out of five for instance? - What is the right balance?
• decided to go ahead and publish the power breakfast vid on all channels
• Drop in sales and traffic after setting up stay fit access to members only
• Main video promotional on Youtube? - does it slow down subscriptions?
• automatic publishing to breakupformen.com blog - significant increase in traffic
• Stay fit now for members only - STRATEGY
• new ebooks + access to vital members only = More sales - More signups ? - STRATEGY
• vital membership versus free content - Which works best?
• SEO - What happens does not match what should happen at all! - New sites conclusions
• New blogs, backlinks, automatic posting - What is the real impact of these strategies?
• videos posted and number of subscribers - confirmation of the normal trend
• 6 new vids posted yesterday - 6 new subscribers overnight
• No subscribers numbers increase with call for advice vid
• will a video "call for advice/answers" generate an increase in subscribers?
• subscribers and comments drop after posting video response
• dating for men + break up for men - New e-books as bonuses does not lead to more sales yet
• jealousy sales page with video + MP3 call for action results in high sales - STRATEGY
• Traffic drop associated with site map submission? - STRATEGY
• 16% of traffic still depends on HTM pages - 37000 page views/month
• low traffic HTM pages (realtionships, life skills, etc) = 1% of overall traffic! = 3000 page views/month
• Site traffic - APRIL 2008
• To attach pages to a Dynamic Web Template
• .dwt = Dynamic web template
• Login and membership features - can be intergreated in the site using ASP
• ASP.NET pages or HTM pages?
• ASP.NET and HTM pages? - Can they be together on the same site?
• 3 way of creating pages
• No more front page extensions
• Forcing the vital membership?
• Shift from free to sale for certain or all free products?
• Coaching sign ups strong increase since stopping with free advice
• Yes! - since no free advice messages, the number of paying clients radically increased
• 45000 downloads or potential sales? - Sell the audio series or not?
• No free advice ----> New clients?
• Subscriber increase! - What caused it? - STRATEGY
• Overcome all key major objections - STRATEGY
• Sincerity! - One of the key ingredients for sales letters? - STRATEGY
• Republishing the forum posts in another format? - STRATEGY
• Choosing the right action line! - STRATEGY
• Selling power - Why the sales go up and down? - STRATEGY
• Simply speak! - STRATEGY
• Invoke the right energies - Another idea to ad beauty and refinement elements - STRATEGY
• Tantric elements - tantric fire - STRATEGY
• Make the recording from another spot in nature! - Add beauty and refinement that way - STRATEGY
• More story telling? - is this the way to go? - STRATEGY
• Refined energie - Fertility - STRATEGY
• Credibility? - Making it real? - STRATEGY
• Be the best in your field - STRATEGY
• The credibility factor - STRATEGY
• How to present the new videos on the site - STRATEGY
• How to present the various channels on the site - STRATEGY
• Sales page versus donation - Quck result of today's test
• 4 possible levels of action required - STRATEGY
• 48 min video - On donation - First results - STRATEGY
• New vids - Best format? - Options?
• Steps that would only bring some limited results - STRATEGY
• Long videos? - NEW PRODUCT? - STRATEGY
• Restrict access? - More exposure to existing products? - New products?
• More advertising vids? - STRATEGY
• Is it just a matter of time? - What happens if you keep on doing what you have been doing? - STRATEGY
• What's wrong with your site?
• Too much for free? - Sales down - STRATEGY
• Content - Originality + Repetition + Energy + Value + Rhythm + Need + Emotion
• Views factors - Summary
• Views factors - Buzz + viral effect
• Another factor influencing views? Originality? or repetition
• Previous question answered - Branding + editing + music or not?
• Video format? - With music? - without music? - Highly edited? - Not edited? - What works best?
• Videos compared with webpages - STRATEGY
• Video sites popularity - Comparison chart - Which ones rank highest
• How to be more articulate in the coming videos? - STRATEGY
• Be more articulate when recording videos - STRATEGY
• communicate with vids! - STRATEGY
• Follow up! - Don't stop half way! - STRATEGY
• How this implicit decision making works - STRATEGY
• impicit versus explicit decision making - STRATEGY
• IDT - Implicit decision triggers
• Be the good guy by giving cool stuff away for free rather than selling! - STRATEGY
• Causes for subscriber drop - PODCASTS
• SEO + New targeted sites - Results - STRATEGY
• Why your success rate did not double last year - STRATEGY
• How to double your success - STRATEGY
• Possible radical shifts! - STRATEGY
• What you are already doing which does not shift the core dynamics or your activity - STRATEGY
• Non limiting factors - STRATEGY
• Identify the key limiting factors and overcome them - STRATEGY
• You need to go where the fish are biting! - STRATEGY
• Now is the time to get first mover advantage - STRATEGY
• Bookmarking best practices - STRATEGY
• Submit only your best stuff! - STRATEGY
• You only get a few chances with these social media portals! - STRATEGY
• Don't rush! If you don't know what you are doing, you will mess it up! - STRATEGY
• Socialites spend 25% of their disposable income online! versus 17% for non socialites - STRATEGY
• Soacial optimization - Why isn't everyone doing this? - STRATEGY
• Social media optimisation! - New key idea to apply! - STRATEGY
• social media optimisation versus adwords - STRATEGY
• Pre sold traffic - STRATEGY
• social media strategies give you - STRATEGY
• 3 strategies you can use right now in your social marketing - STRATEGY
• first mover advantage! - STRATEGY
• Window of opportunity closing fast in the social media sites
• Social sites - Marketing strategies - STRATEGY
• Create contast! - STRATEGY
• If everything is highlighted, nothing is hilighted - TIP
• Too much info! - DESIGN MISTAKES
• Boring! - DESIGN MISTAKES
• Vague - Not specific enough! - COACHING WEBSITES
• Too much text! - Not enough life! - COACHING WEBSITES
• Not a single entry triggers my interest! - COACHING WEBSITES
• Would you hire them? - COACHING WEBSITES
• Get chunky! - TIP
• White space can be as important as content! - TIP
• Your site is besing compared to every other site on the internet! - TIP
• Milliseconds matter! - TIP
• Human web behavior is consistent and predictable! - TIP
• Design your pages with visual road maps! - TIP
• Your call for action button (ad to cart - check out - etc) must be the last acctionable button the page - TIP
• Why boring is a good thing when it comes to check out pages - TIP
• Next to each face, put some form of benefit to the user! - TIP
• Faces are visual anchors for users! - TIP
• Symetrical - Aligned - Repeated! - TIP
• CRAP - TIP
• Eye miles! Good layout! - Less effort! - TIP
• less acuracy + longer time = recipe for a frustrated user!!! - TIP
• All users are impatient! - They are doing a cost function calculation in their head constantly!!! - TIP
• Yes! organize your information in groups of 7 packages max - TIP
• Action item! - Ad headings to your nav bar today! - TIP
• Your visitors like structure!!! - TIP
• Visitor value system - TIP
• Headings have a more calming effect on your eyes! - TIP
• Declutter your site!!! - TIP
• Ad headings to long menu bars! - TIPS
• If your design is cluttered, visitors feel it won't be easy to be on your site! - TIP
• Easy time? - TIP
• Easy often wins over good, smart or even better!!! - TIP
• On search engines, people click more often on the tenth listing that on "next"! - TIP
• Is there anything as oversimplifying the site or the sales page? - QUESTION
• If they think your website is easy to stay around, they stay longer! - A lot longer! - TIP
• ad to cart button = mental commitment - TIP
• Make visitors think that using your site will be easy! - TIP
• Put price and "add to cart" or "buy now" buttons close to each other! - TIPS
• Recording a video - VIDEO TIPS
• New sales page for dating for men - created! - First impressions - STRATEGY
• Hype blindness! - Yes! It exists! - STRATEGY
• Much better! Yes! It is intriguing - STRATEGY
• Dating for men - Backup ideas - STRATEGY
• Now, I have 10 spots free for this material! - How does that sound? - STRATEGY
• Why your audience won't take a solution which is too easy - STRATEGY
• Auto critique - test sales page - Simplified sales page - Opening routines for men - STRATEGY
• Indicator of higher value - TIP
• Conclusions - Dec 2007 steps - New break up sales page with videos - STRATEGY
• Tutorial videos in coaching area - STRATEGY
• Malejealousy.com versus vitalcoaching.com/jealouysformen.htm - Which works best? - STRATEGY
• New sales page style with videos - more complex - wide + added extras! - STRATEGY
• Drop in traffic - Linked to new adwords campaigns?
• 150+ domain names - Yes? No?
• Selling confidence - STRATEGY
• Hype or no hype? - What works best? - STRATEGY
• Buy now buttons - separate area with call for action or included in the product area? - STRATEGY
• If you want to waste your time and keep on searching, fine with me, right? :) - Unused ideas
• Is this agressive and too challenging already? - STRATEGY
• Selling nags? - Do they work? - TIP
• Sales page - Page width - what works best? - Full width or 700pix? - STRATEGY
• Give your visitors real value! - Not some bogus and hype call for action
• Respect your visitor! - TIP
• Simplify your sales copy! - TIP
• Energy saturation on the sales page? - TIP
• Losing your prospect with too high energy - TIP
• Price obection - Break up Ebook + System from $19 to $49 - STRATEGY
• Top objections for your break up e-book - STRATEGY
• Precision and perfection - TIP
• Promotion strategy - STRATEGY
• Sales page autocritique
• Ethical selling versus unethical - TIP
• Playing the game - TIP
• Personal - Casual - Real - promotion style in videos and audios - STRATEGY
• What does your audience want to experience? - TIP
• Auto critique on my own selling skills - TIPS
• Positive selling experience! - He demonstrateted his product and what he had to offer in such a casual way
• Sell by simply demonstrating your expertise in a given topic - TIP
• Say you want them to buy or not? - Say that you are selling or not? - TIP
• Selling skills - TIP
• What really matters about your site!!! - Directories and community features??? - POWER KICK
• "Marketers do and should do what they can to humanize their websites!!!" - QUOTE
• Videos! - How edited do they need to be? - TIP
• Why pages of unsorted links or information overload kill the value of your site - TIP
• Don't complexify just for the sake of it - TIP
• Getting visitor's email - Myths!!!!! - FACTS
• The best ways to be recognized as an expert in your field - TIP
• Absolute positivity! - Why it sells - ARTICLE
• Focus group for your site?
• Appeal to unconscious desires
• Tom Hopkins - VIDEO
• Tom Hopkins: You Have to Believe in What You Sell
• Tom Hopkins: Three Things You Need to Be Good At Sales
• Tom Hopkins: The Customer's Biggest Fear
• How to post or sell audios on your site
• Coaching hype! - Why it is a turn off for visitors
• "Customers define their needs in known terms, so be sure to use them, even if you don't think they're exciting"
• What to do with old pages
• New fresh content
• Make choices for them and be directive in the way you present your info
• Don't waste their time with stuff that does not matter!
• Connect with what people are looking for
• Cold Calling Facts - The Truth About Cold Calling
• Jeffrey Gitomer
• Jeffrey Gitomer: Tips to Get Them to Call You Back
• Jeffrey Gitomer: Single Biggest Rule in Sales